About The Allocatr
The premier editorial and research platform designed to support European investment advisors, wealth managers, and fund selectors with market insights, research, and fund intelligence.
We combine independent editorial content with expert interviews, research briefs, and timely partner contributions — all tailored to help you stay ahead of global allocation trends. But we leave it to our readers to provide the investment advice.
Our role is to surface what matters for allocation decisions and to connect asset managers with the professionals who matter most.
Through our website theallocatr.com, our bi-weekly newsletter The Allocatr Brief, and our growing social channels, we reach over 10,000 investment professionals across Europe and the Middle East.
Our mission is simple: to help professionals make informed strategic choices — and allocate smarter.
By advisors,
for advisors
The Allocatr was founded by a group of financial advisors and investment professionals who each had their own audiences, via Substacks, mailing lists, and research notes.
We realised we could gain more reach and impact, and create more lasting value for our readers, by joining forces.
So we decided to pool our insights, research, and market musings under a single editorial brand: The Allocatr.
All contributors are themselves active advisors or investment industry professionals, sharing their research, news coverage, and insights with readers of The Allocatr.
Contributors are organised into two teams – The Allocatr Research Team and The Allocatr Editorial Team – whose work is curated and edited by The Allocatr’s Editor-in-Chief.
If you would like to contribute to our community, and reach an audience of over 10,000 investment advisors, don’t hesitate to reach out to Editor-in-Cheif Johan Widmark.
For Partners
Put your insights in front of the right eyes
Our audience
+9,000
Investment Advisors at firms with less than 50 employees
+150
European Institutional Fund Selectors
+35,000
Investment Advisors in Europe and the Middle East
There are over 35,000 investment advisors in EMEA: Put your insights in front of the right eyes
Are you looking to reach Europe’s most engaged investment advisors and fund selectors?
The Allocatr offers unique opportunities to position your products, strategies, or brand through:
• Sponsored editorial features
• Insight-driven content collaborations
• Custom placements in high-attention environments
• Newsletter integrations and campaign packages
All content is clearly marked and aligned with our editorial standards. We value transparency — and so do our readers.
Reach the people who shape allocation decisions. Let’s talk: partners@theallocatr.com
Help advisors say the one thing that moves capital
Being a financial advisor, I learned that the most powerful sentence when recommending a fund wasn’t about past performance or volatility. It was this:
“I know the manager, and they’re incredibly focused on X, Y and Z.”
That one sentence carried more weight than historical returns, Sharpe ratios, or even the brand on the factsheet.
But here’s the problem: most fund managers have no personal brand.
Investors don’t know who they are, what they believe, or why they manage money the way they do.
At The Allocatr, we reach over 2,000 professional investors, advisors and fund selectors across Europe—and increasingly in the Middle East and Asia.
We provide them with timely market briefs, sharp research, curated news, and Partner Insights that elevate both firms and fund managers.
If you’d like your voice—and your fund offering—to be part of that conversation, I’d love to talk about how we can help.
Warm regards,
Johan Widmark
Investment Advisor and
Editor-in-Chief, The Allocatr
