Effective Date: 2025-04-01
Last Updated: 2025-04-16
The Allocatr (”we”, ”our”, or ”us”) is committed to protecting the privacy of our users. This Privacy & Cookie Policy explains how we collect, use, disclose, and safeguard your personal data in accordance with applicable data protection laws, including the EU General Data Protection Regulation (GDPR).
1. Data Controller
The Allocatr is operated by:
Incirrata AB
Convendum
Birger Jarlsgatan 57
113 56 Stockholm
Sweden
privacy@theallocatr.com
2. What Personal Data We Collect
We may collect and process the following types of personal data:
a) Information you provide voluntarily:
- Email address and name (e.g. when subscribing to our newsletter)
- Organisation or role (optional, when signing up for partner communication or community access)
b) Information collected automatically:
- IP address
- Browser and device information
- Pages visited and time spent
- Referring URLs
We use tools like Burst Statistics (GDPR-compliant local analytics) and may in some cases track newsletter interaction via Brevo (Sendinblue) if you have opted in.
3. Purpose and Legal Basis for Processing
| Purpose | Legal Basis |
|---|---|
| Sending newsletters and updates | Consent (Art. 6.1.a GDPR) |
| Improving user experience | Legitimate interest (Art. 6.1.f) |
| Responding to inquiries | Consent / Contractual obligation |
| Partner and sponsorship reporting | Legitimate interest |
You can withdraw your consent at any time by clicking unsubscribe in any email or contacting us at privacy@theallocatr.com.
4. Data Sharing
We may share your data with:
- Service providers: e.g. Brevo for email delivery, WordPress plugins for functionality
- Analytics tools: Local tracking via Burst Statistics
- Legal authorities: If required by law
We do not sell or rent your personal data to third parties.
5. Data Retention
We retain personal data:
- For newsletter subscribers: until you unsubscribe or request deletion
- For analytics: anonymised data is kept for trend analysis
6. Your Rights
Under the GDPR, you have the right to:
- Access your data
- Request correction or deletion
- Object to processing
- Withdraw consent
- Lodge a complaint with a supervisory authority
To exercise any of these rights, contact: privacy@theallocatr.com
7. Cookies
We use minimal cookies to operate and enhance your experience on this website.
Types of cookies we use:
| Type | Purpose |
|---|---|
| Essential | Site functionality (e.g. language setting) |
| Analytics | Local visitor stats via Burst Statistics |
| Newsletter | Open/click tracking if opted in via Brevo |
We use a cookie banner powered by [Complianz] to request your consent where required. You can change your cookie preferences at any time.
8. Email & Newsletter Tracking
If you sign up to our newsletter:
- We may track opens and clicks to better understand content performance
- You can opt out of tracking by unsubscribing, or by emailing us
9. International Data Transfers
We primarily use EU-based service providers. Some data may be processed outside the EU (e.g. by Brevo’s servers), but only under GDPR-compliant safeguards such as Standard Contractual Clauses (SCCs).
10. Data Security
We take reasonable organisational and technical measures to protect your data, including:
- SSL encryption
- Access control
- Plugin-level security
11. Changes to This Policy
We may update this Privacy & Cookie Policy from time to time. All changes will be posted on this page with the date of revision.
12. Contact
For questions, requests, or concerns, contact us at: